SERVICES
Art Direction
Creative Direction
Brand Identity
Digital
OVERVIEW
Bestfriend is a local street food bar in Joburg, known for its abstract, playful vibe and mouthwatering street food. It’s the kind of spot that doesn’t take itself too seriously – where bold flavours meet bold visuals, and every visit feels like a little escape.
The brand’s all about more than just good food – it’s about creating a space where friends can hang out, have a jol, and make memories over shared meals and spontaneous moments. Whether you’re pulling in for a quick bite or settling in for the night, Bestfriend brings that lekker, feel-good energy.
We were brought on to refresh the brand identity and take things to the next level. This meant crafting a visual world that reflects the fun, chaos, and charm of the experience – from new logo variations to a vibrant colour palette that captures the mood of the place. The revamp also set the tone for future rollouts, allowing the brand to expand its presence while staying true to its roots.
SECTOR
Food and Beverage
TIME
2023
